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RAW AND REFINED | Favorite pieces from H&M Studio SS20 collection

“The S/S20 collection muse is a forward-looking free spirit – someone who surfs, climbs, explores and who wants to experience new things. The collection is both raw and refined: natural fabrics with raw edges are mixed with refined elements, such as shiny metallics and futuristic accessories. There’s a freedom in the way the collection can be worn, too: we want our customers to feel that anything goes.”
Ann-Sofie Johansson, Creative Advisor at H&M.

Inspired by a research trip to the Swedish island of Gotland, the SS20 collection takes a carefree surf girl as its muse: one who mixes voluminous wear-anywhere dresses with raw-edged tailoring and sporty swimsuits. Key pieces include the electric pink recycled polyester dress, the limestone-hued viscose-linen cropped jacket with raw-edged hems and wide-legged trousers, the chunky cotton-nylon crochet cardigan, and the statement platform leather ankle boots. A colour palette of hot pink and cobalt blue with flashes of acid green dominates, set against limestone and cream. The collection will be split into two drops, with a high-summer offering of athletic swimwear and easy beach kaftans which will be available at hm.com from end of May. 


„Вдъхновение на колекцията за пролетта на 2020 г. е свободният дух – този, който сърфира, изследва, който ни кара да опитваме нови неща. Моделите са едновременно неподправени и изтънчени: естествени платове с необработени ръбове, съчетани с изтънчени елементи като бляскави текстури и футуристични аксесоари. Искаме клиентът сам да усети лекотата, с която може да ги съчетава“, споделя Ан-Софи Йохансон, Creative Advisor в H&M.

сако | blazer, ефирна блуза | sheer blouse, обувки | shoes : H&M SS20
блуза с поло яка | turtleneck blouse, кожена пола | leather skirt : H&M

The H&M Studio SS20 collection will be available for purchase at hm.com and in selected stores from February 20.